10 Email Marketing Mistakes You Should Avoid

Updated Feb 2, 2024 — 10.055 min gelezen

Email marketing is an easy way to communicate directly with your target audience, achieve sales and consolidate the brand, and is a powerful performance to support customers and remind them of necessary updates. However, there are a number of mistakes that prevent this from being achieved, and many marketers fall into it, which ultimately leads to the failure of the marketing campaign.

In this blog , we will present to you eight common mistakes that you should avoid when conducting an email marketing campaign

The most common email marketing mistakes

The benefits of Email Marketing are undeniable, but there are a few mistakes some companies make that can quickly turn away potential customers.

Do not allow to reply to the email

This is a mistake that many marketers or companies make by preventing the recipient from replying to the message, so that the phrase “no reply” appears on it. This error may cause a lack of interest in the message and at the same time make customers or companies look for other professional parties to carry out their work or purchase their products.

The best practice in this case is to give the target audience the opportunity to respond to the message, and if you cannot implement that, it would be good to add a link to the Contact Us page, to communicate with you, ask their inquiries, and request the necessary information to complete the work.

Not caring about mobile phone users

Mobile users represent the highest percentage of Internet users, and while most emails are received on desktop devices, it is necessary for mobile users to take care to ensure that the content and template are compatible with mobile screens.

It's a good idea to use consistent email templates and display it on the phone before sending it to your target audience. Using short paragraphs and not excessive visual content will increase the receptiveness of emails and ensure that users respond later.

Use of promotional content

One of the common email marketing mistakes is that email messages that contain promotional or sales content and without paying attention to the customer’s purchase journey will be diverted to the spam section. It is not possible to have someone who does not know your product or brand and then you send him a message urging him to buy the product.

This step is misleading and the customer may question your credibility, and in this case it is necessary to rely on a marketing suppression method based on providing a specific quality of content according to the customer’s stage, whether it is awareness, awareness, or making a purchase decision.

Sending an email full of errors

Sending an email that contains spelling errors, annoying images, or broken links causes your target audience to lose interest. These are unacceptable errors and indicate that the brand is not appropriate to their needs and expectations. Also, sending an email to the wrong subscriber list is a common email marketing mistake among affiliate marketers.

Here, we recommend that you ensure that the content of the email is well validated before sending it, using email testing tools, while constantly following up on the audience's interaction with the content.

Not dividing the subscriber list and personalizing messages

In the event that you do not pay attention to dividing the target audience with email messages, you lose a lot of opportunities and waste money on an audience that is not interested in your product or your brand. Email marketing is based on meeting the needs of each customer and communicating with him in the way he prefers.

Everyone has their own values, traditions and challenges that are different from everyone else. And the customers themselves, there are those who are loyal to the brand and customers who do not even want to become existing customers. Each of them has a different quality of content. And when you pay attention to the needs of each customer individually, it will result in more acceptance and association with your brand.

Inappropriate timing to send an email

In many cases, e-mail messages sent at an inappropriate time are not opened or viewed, in addition to that, sending them at intervals will lead to the loss of customers. What forces you to always pay attention to customer expectations and the right time to receive messages.

Studies have shown that the best time to send e-mail is from 10 am to 1 pm, and on official holidays, opening messages is at its lowest level. As for the days of the week, the best days are Tuesdays and Thursdays.

Use unclear titles

Did you know that 99% of users open an email based on the message title? Evidence of the importance of the title field and its impact on the success of your marketing campaign. In order to avoid email marketing mistakes in this case, you should stay away from long subject headings and use strange phrases or words, as this will be a reason to divert your messages to the spam box, and among the tips for obtaining a good subject text:

  • Make it clear and professional.
  • Avoid sharp words.
  • It should not exceed 50 characters.
  • To be dedicated to each category or customer.

Pictures are not attached to the newsletter

The primary function of a newsletter is to nurture your company's relationship with its audience and get them to order your products and services. To achieve this goal, you must design good newsletters that appear to your audience in the right way. Most email inboxes, such as Gmail, automatically prevent images from loading when an email is opened.

To do this, the recipient has to press an additional button to see your newsletter correctly, which negatively affects your company's image. To avoid this, you must choose an effective technical tool that works to send newsletters correctly by including images in them.

Not looking at the statistics

This is probably one of the most prominent mistakes newcomers to email and digital marketing make. Data analysis after an advertising campaign provides you with basic information to know your audience more. In addition to enabling you to measure the success of your marketing campaign and its return on investment. The scalability of email marketing campaigns makes this type of marketing unique and effective. Therefore, do not ignore the statistics to help your company achieve better and more effective campaigns in the future.

Not sending newsletters on a regular basis

Remember that Internet users subscribe to many mailing lists on a regular basis to keep in touch with many types of information sources. So they get more newsletters than ever before. This makes it difficult to remember all of their online subscriptions. Therefore, you must implement a tight strategy to send newsletters periodically to remind your audience of your products and services. At the same time, don't send out newsletters too often, so that subscribers don't get tired of your news and leave your mailing list.

The Complete Guide to Effective Email Marketing

This guide will teach you how to avoid common mistakes and get the most out of your email campaigns, so that you can increase sales, build customer relationships and sell more products.

Use a professional email address for business communications with clients and prospects

A professional-sounding email address can be a touchstone for your business. It is the first impression that you make on a potential customer or client.

You can use a free email service like Gmail to create your own domain name and create an email address that sounds professional and does not have any personal information in it. This will help you avoid embarrassing typos and miscommunications with clients.

Don't start a prospecting message with "Hi"

This is not always the case, but it is best to avoid starting with a "Hi." because it can make the recipient feel like you are trying to sell them something.

Don't use ALL CAPS when you write your subject line or anything else in the text of your message

It's a formatting style that makes people react negatively to what they see on the screen. It's best to avoid it because it will just make your email seem more like spam and less like something worth opening.

Don't send emails that are too long or which fail to address the recipient's problem or need

The recipient of your email may not have the time, patience, or emotional energy to read an email that is too long. They may also not be able to get what they want from your email if you don't clearly state their problem or need in the subject line.

Test your emails before any client

A/B testing is a technique in which two versions of a web page, advertisement, or product are shown to an equal number of people. The goal is to test which version performs better.

The best performing variation (i.e., the "winner") is used as the control and the other version (i.e., the "loser") is discarded.

The A/B testing technique can be applied to email campaigns too and it's something that every email marketer should be doing before they send any campaigns out to their clients.

The right steps for successful email marketing

Email marketing is an important part of any business. It is a way to reach out to your audience and engage with them. But it can be quite challenging to do so without making mistakes.

Here are the steps for email marketing that you should follow :

Define your goal

In order to be able to organize and define your goals during email marketing, you must keep in mind key aspects! It is your vision and your ability, your vision of what you want to achieve and your ability to achieve this vision with the tools you have.

Define your audience

It is important when marketing through email and for your campaigns to bear fruit and win them! Try to personalize your audience accurately, by filtering and separating your email list according to factors that your audience shares, such as gender, age, location, and purchasing power because you will understand each customer's needs and give them exactly what they want.

Take care of the content

There is no bad content! But there is content that is right for your audience and brand and other content that is not! So the golden rule of WILT for any content you provide in email marketing is to put yourself in the shoes of the person who will read this mail! And to determine what value makes him consume this content! And respond to it, and the most important thing in creating content is to be organized and to build an emotional relationship with the reader.

Take care of the design

After the fierce competition of social media, design is the paradox that will make your audience pay attention and be attracted to the content you provide! The design should be consistent with your audience, brand identity, clarity and readability of text, clear call-to-action, and use of high-quality images.

Identify the CTA

The call-to-action (CTA) is the sentence that informs the reader of what he should do to benefit from the advantage, offer, or service that you offer him, and if you want your business to have a profitable return from email marketing, you will have to choose these sentences as short, non-repetitive, and attractive.

Evaluate your campaigns

An email marketing campaign does not end when you send mail to people but rather starts from here, because you need to monitor and evaluate the performance of the audience and their consumption of the mail you sent and know the click-through rate, etc., which allows you to know whether your campaign meets the expected results or not and solve the problem.


As you can see, there are many things you can do to make sure that the emails you send to your mailing list are the best they can be. By putting your subscribers at the center of everything you do and aiming to give them the best experience will mean that you will increase your success rates and get the most out of your email marketing strategy.

Without forgetting the importance of email search companies in building a contact list for your target customers in order to avoid making mistakes and for marketing to be accurate and successful.

This blog will come in handy if you are interested in email finder tools “The Best Email Finder Tools 2024.

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