PIRELLI

pirelli was founded in milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its italian roots. with its 5 regions (emea, apac, na, latam, russia & nordics), 19 production plants in 12 countries and a commercial presence in over 160, pirelli has around 31,500 employees and had a turnover in 2018 of about 5.2 billion euros. pirelli is a pure consumer tyre company, producing tyres and services related for cars, motorcycles and bicycles, and has a particular focus on the high value tyre market. pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. at present, the company participates in over 460 car and motorcycle sport events and since 2011 it has been the exclusive tyre supplier to the formula one™ world championship. such a strong presence in motorsport enables pirelli to generate avant-garde solutions that are then transferred tyre ranges for the consumer market, ensuring the maximum levels of performance and safety. all of this has grown from a strong commitment to research and development based on an “open innovation” model. in 2018, pirelli’s investment in r&d equaled 6.1% of its revenues from high value products, one of the highest levels among the world’s major tyre producers. pirelli boasts over 1,900 people engaged in r&d located at its milan headquarters and 12 local technology centres and a portfolio of 6,500 patents. the pirelli brand is known around the world as an icon of technology and excellence. represented by the “capital p” logo for more than a century, the pirelli name stands for a premium, high-end style with an italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers.

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